Antman is a mini / micro / tinny winnie superhero! We were asked to make an invitation for the movie premiere addressed to Antman’s hardcore fans, comic connoisseurs and cinema bloggers. The ones that know that size does matter! Especially size XXS. So we made a nano invitation of epic proportions.
Some places have really distinctive characteristics. When we get exposed to even a slight detail of these characteristics, our mind gets us directly there. And that was the theme of this whole campaign. To take our viewers’ mind directly there, exactly as Aegean Airlines does with their favourite destinations.