ANO KATO TSIKOUDIA – Packaging
Tsikoudia is considered by Cretan people to be a medicine.
That’s why we decided to bottle it in a vintage drug store bottle for remedies.
It is also a famous drink for its… let’s say… disrupting reality effect.
A couple of glasses can bring everything upside down (Ano Kato).
So we printed the logo in a way, that when you serve it, it challenges you to see everything upside down (Αno Kato).